Chapter3: HowtoBuildCultureinaRemoteTeam 26 it’s not because you didn’t try, it’s usually due to another reason. With that in mind, how can you go about building culture when there are thousands of miles between teammates? Here are seven principles that work for us at Zapier. 1. Culture Is About More Than Ping Pong Tables Thefirst thing to realize is that your culture has to be built around more than ping pong tables. Games and other group activities that lend themselves to being in person are simply not a possibility on a day-to-day basis for remote teams. Therefore, your culture has to be built around something more than playing table tennis to unite the team. 2. Culture Is About How You Work EveryonethatworksonZapierhasboughtintothebeliefthatyoucometowork for the work, not for the ping pong. Most of your time at work is going to be work, so the work has to be rewarding by itself. Here are examples: