Chapter3: HowtoBuildCultureinaRemoteTeam 27 • Howwetalktocustomers(isspeedmoreimportantthanquality?) • How we communicate with each other (is this a phone call conversation or an email conversation or a chat conversation?) • Howmuchworkdoyoudo(dowework40hoursor80hours?) Those decisions and values create culture in remote companies more than a ping pong table would because our work is our lifeblood. 3. Tools Allow for Collaboration and Fun A co-located office develops its own personality through inside jokes, shared experiences, and a collaborative environment, such as a meeting room with whiteboards. A remote team needs to develop something similar. The easiest waytodothisiswithyourday-to-daytoolset.Herearesometoolswelovethat havehelpedbuildourculture.