Chapter10: HowtoWorkinDifferentTimezones 99 2. Offer FreedomofTimeandPlacetoBoostProductivity “It’s only sensible and wise to live in an area where you can do your best work.” - Neil Patel, entrepreneur The freedom to work from anywhere you desire is an attractive benefit—but it’s only true freedom when you can also work whenever you’d like. “The key to remote work is living where you work best,” says Neil Patel in Entrepreneur Magazine “Your environment does impact how you work. Thus, it’s only sensible and wise to live in an area where you can do your best work.” Fried and Hansson offer another upside to remote work in their book on the topic. “The big transition with a distributed workforce is going from syn- chronoustoasynchronouscollaboration,”theywrite.“Notonlydowenothave tobeinthesamespottoworktogether,wealsodon’thavetoworkatthesame timetoworktogether.” 9-to-5 isn’t for everyone. Neither is Silicon Valley or the city where your com- pany is based. Some of us do our best work late at night, while others prefer to get up early and spend the late afternoons away from the desk. And while somemetropolitanareasoffersomelifestyleperks,otherbig-city issues—like high costs-of-living—will drive potential employees away.