Chapter10: HowtoWorkinDifferentTimezones 101 whatenables their site to run a 24-hour newsroom. “When it comes to online publishing, being in different places isn’t so strange,” says Russell. Marketing and reporting aren’t the only jobs that benefit from a time shift. A globalsupportteam,forinstance,canprovide24/7supporttoyourcustomers without forcing anyone to pull a night shift. Or, if you have system admin- istrators around the globe, no one needs to have their sleep disrupted for emergencyserverissues. “It was like having a friend in the future.” - Scott Berkun Microsoft’s Internet Explorer team found success planning work around time shifts. Scott Berkun, in his book The Year Without Pants, relates that Microsoft’s U.S. and India teams worked in a system called “Follow the Sun.” “TheyworkedthenightshiftwhilemyteaminRedmondworkeddays,”Berkun says. “If I planned well, we’d find magic in going to bed frustrated by a missing puzzlepiece,andwakingtofinditinourinbox.Itwaslikehavingafriendinthe future.” AsCouchsurfingdesignerBenHannawrites,“Goodtimingcanmakeaproject literally zip around the globe with work being completed 24 hours a day.”