Chapter2: HowtoHireaRemoteTeam 19 totheregion.ManyofthepeopleintheareaareexcitedaboutZapierand stay in touch with what we do. • Yourownuserbase:Ifyou’refortunateenoughtohavealargeuserbase that matches the credentials you need, then it can be a great place to recruit from. We do this by adding a “hey, we’re hiring!” link in emails that go out to customers and blog readers as well as on our website. This drives dozens of daily applications when we have open positions. Additionally,yourusersarelikelyastrongculturefitsincetheyarealready morefamiliarwithyourcompanyandhowyouoperate. • Your blog: We don’t publish positions on our blog but still see our increased content efforts pay off in the hiring process. To our surprise, almosteverycandidatementionstheblogasareasontheywanttoworkat Zapier.Infact,aninformalinternalsurveyfoundthat1in10currentteam members were led to apply to Zapier through something they read on ourblogorineBookslikethisone.Manyofourpostsareaboutefficiency, productivity, and working better with the help of apps and automation— andpeoplewhoareexcitedaboutthosetopicstendtomakegreatremote workers. • Blog posts about your company: Similar to the above, we sometimes write abouthowwework(likewhatyou’rereadingrightnow).Thepeople whoconnectwithhowweworkgetexcitedenoughtosearchforhowthey canworkalongsideus. • Ask teammates to help with sourcing: Some companies take a really aggressivestanceandmineeveryemployees’socialnetworksforpotential job candidates. I haven’t found this to be necessary. Instead, simply ask teammates to help spread the word and with the goal of getting an awesomenewteammate.Oftentimes,peopleareexcited about working with and helping pick out their new teammate, so including them in the process is a net benefit to all. • Job boards: As a last resort, job boards can be a source of candidates. Oftenthesehavebottomofthebarrelcandidateswhoareconstantlyjob hunting and mostly looking for any job—particularly if it lets them work fromhome,notyourjobinparticular.Butyoucanoccasionallystrikegold here. • Share, share, share: Use Twitter, LinkedIn, Facebook, AngelList, and any channelyouhaveaccesstotoletpeopleknowthatyou’rehiring.Themore spread you can get, the more likely your job post will stumble across the right person’s desk.